Mike de Seve, famous New York scriptwriter and film director, carried out a storytelling master-class for Toonbox team. Mike is mostly known for a famous animated series about Beavis and Butt-head and a full-length animated movie with the same characters. Moreover, he worked on a number of Sesame Street episodes, Viva Pinata series, was one of the directors of Monsters vs. Aliens and a consultant in Shrek-2.
According to Mike, the story itself is a key part of any movie, it can fail the whole movie or bring it on top of the hit list. Creating the story is a very complicated art full of important details. Though there is no single formula of how to do it, there always exist certain rules that will lead to success.
