Toonbox animation studio is giving its own domain name multikov.net to ivi.ru. The domain is being given for free with a purpose of further development of animation platforms in Runet.
On April 19, Pavel Muntyan, Toonbox CEO claimed he wants to pass the domain name and the database of Multikov.net to a decent company. Ivi.ru was picked among individuals and companies that got interested in the offer.
According to Pavel Muntyan, ivi.ru has a similar project which is called deti.ivi.ru. “Its name and concept really suit the ones of Multikov.net. They also have content age filters and other features we were the first to initiate. This is the perfect option for the further development of Multikov.net”.
Multikov.net was launched in 2001 as the first flash animation platform for industry professionals. The website became well-known and popular. About 2000 animators were part of the project’s life. A great number of contemporary animation artists started their career in Multikov.net not in VGIK (Russian State University of Cinematography).
In 2006, the website changed its orientation from professional to mass and became an aggregator of animated content. It was the first to launch a new technology – personalized content filters which protect kids from watching the movies they are not authorized to see due to young age.
According to Sergey Kornikhin, ivi.ru head producer, they are really happy with the choice Toonbox made as ivi.ru’s main focus nowadays is developing its service for kids (deti.ivi.ru) which gives access to the largest catalogue of animated films in the country. The users who want to enter multikov.net will be automatically re-addressed to this service. Video content for kids is in high demand now as kids tend to learn how to use devices much faster than their parents, said Sergey. He also claimed this segment is expected to develop really fast within the next years.
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