Toonbox became partners with Kaiken Publishing, a book publishing arm of Rovio Entertainment, who are now acting as master publishing licensee for Kit^n^Kate and Qumi-Qumi IPs.
“We’re glad to appoint Kaiken Publishing as a master publishing licensee and believe they would ensure the expansion of our animated universes into books globally. Our aim is to provide kids and their parents with high-quality content which would not only entertain, but also help kids develop various skills,” says Pavel Muntyan, CEO at Toonbox Animation.
“We are hugely excited to start working with Toonbox, as we can clearly see how well Qumi-Qumi, for example, has been received by fans on YouTube and ToonsTV. As for Kit^n^Kate, we will build on the learning aspect of the brand and develop in co-operation with educational experts a line of storybooks and accompanying activity books,” says Laura Nevanlinna, Publisher at Kaiken.