Toonbox is partnering with Rovio Entertainment to create a comprehensive consumer products licensing program for Kit^n^Kate, Toonbox’s educational short-form animated series for preschoolers. Kit^n^Kate, which airs terrestrially and on Rovio’s own ToonsTV VOD platform, has also been extended for two full seasons, or 72 additional episodes – which makes 104 episodes in total that will be available by the end of 2018.
Rovio will also act as Kit^n^Kate’s master licensee globally (excepting Russia and China) across a wide range of consumer product categories, including clothing and toys, and develop a licensing program that builds on and enhances the highly imaginative Kit^n^Kate storyworld. Kit^n^Kate is the first IP outside of the Angry Birds universe in Rovio’s consumer products portfolio.
“Through Kaiken Publishing and ToonsTV, we have already gained valuable experience working with the Kit^n^Kate brand, and it was the logical next step to expand our cooperation with Toonbox to consumer products licensing,” says Alex Lambeek, Rovio’s Chief Commercial Officer. “The Kit^n^Kate series has steadily built up a loyal fanbase around the world, and we see healthy demand for high-quality, meaningful products that can contribute to Kit^n^Kate’s playful, teaching mission.”
