PR professional and media sociologist Dmitry Markin made a report “Micro groups and creativity” to Toonbox team. Dmitry has 10 years of experience in the media sphere which includes printed mass media, television, online editorials and PR. Starting from 2008 he is studying media sociology and social technologies.
According to Dmitry, profound understanding of how a micro group works can essentially change team characteristics of a group and improve your relationship with family, business partners and friends. A micro group presents a ready-made proven by time pattern of communication among people. We subconsciously use the rules of a micro group during all our life. However, not all patterns are effective in certain situations. Mistakes in choosing the rules of a certain micro group can cost you a lot especially while building up a business. Micro groups are essential in creating your own company thus their proper organization is a key to success.
